Technologies > Podcasting
Business Podcasting
Podcasting for Business - Timely Audio Marketing and Communication
Internet search engines, like Google, Yahoo and Bing, are not the only places where people are searching for information on the Internet.
Businesses are increasingly marketing products over the Web using social networking and multi-media technologies, including audio and video programming.
Podcasting provides you with a unique opportunity to give voice to your corporate marketing efforts.
It's a way to reach your current and potential clients with important information about your business in a way that's far more direct, personal and immediate than print communication.
It's a way to reach your current and potential clients with important information about your business in a way that's far more direct, personal and immediate than print communication.
When you present your marketing material as a podcast, you enable consumers to subscribe to your updates in a similar manner to blog subscriptions.
Users can subscribe to podcasts using the popular iTunes software. Apple's
iTunes
currently contains a wealth of business information, in addition to arts and entertainment programming.
With the podcast subscription model, you're assured of keeping clients up to date with your latest business information.
When listeners subscribe to your podcast, they are expressing an active interest in hearing about your business.
By integrating podcast episodes into your website, you enrich your site with content that's pertinent to your business.
This not only makes your site more attractive for visitors, it also helps in your all important search engine rating.
Podcasting will draw people to your website, since they'll frequently find your podcast from iTunes and other locations on the Internet.
Every business owner, or marketing professional, can present news and information about their business and establish a direct, personal connection with their clients, and potential clients, using podcasting.
Podcast Solution
At David Summer Communications, we offer a complete podcast setup package.
We will create a podcast section for your website that includes a description of your podcast as well as information about each of your podcast episodes.
This podcast area will automatically update as you add episodes to your podcast.
We also offer podcast production services.
David produces two of his own
music education podcasts
that have helped to enhance and expand his
music business.
Contact David today to discuss how your business can benefit from this fast growing technology.
Podcasting FAQ
Q. What's a Podcast?
A. A podcast is a collection of audio (sometimes video) files that are distributed over the Internet, using syndication feeds, for playback on portable media players and personal computers.
Q. What Makes a Podcast Different from Just Having Some Audio Files on My Website?
A. Podcasting is different due to the fact that a user can subscribe to your media. This subscription model means that people can use a podcast reader, like
iTunes to keep up to date with all of their favorite podcasts. There is no need to visit each podcast producer's website in order to download episodes. This also means that people who are interested in listening to podcasts have a better chance of finding your media when it's listed in a podcast directory.
Q. What Does the Subscription Model Really Mean?
A. A podcast episode is analogous to an issue of a magazine.
You could publish a magazine and hope that many people will come to a bookstore each month to buy each issue. But magazine publishers take the additional step of allowing people to subscribe to their magazine. This makes each issue available as soon as possible and lets subscribers go to the same place (their mailbox) to get all the issues of all their magazines.
Think of a podcast reader like iTunes, as your multimedia mailbox.
Q. Why Do I Need a Podcast?
A. Businesses can find tremendous value in having a podcast. It's an excellent way to stay in touch with clients as well as gain new clients as they find and listen to your podcast. Podcasting allows you to establish a personal connection to your clients and potential clients via direct voice communication. In addition, podcast episodes will drive more people to your website where they can learn more about your products and services.
Q. How Often Do I Need to Produce an Episode?
A. This is totally up to you. There is not set period of time between podcast episodes. They don't even have to be produced on a regular basis, although it is generally best to do so as your listeners will come to look forward to getting a new episode on whatever timetable you set. You can release episodes monthly, bi-monthly, weekly or even daily if you like.
Q. How Long Does Each Episode Have to Be?
A. Again, this is totally up to you. Some podcasts are as short as 5 minutes, some an hour or more. A good way to begin is usually to start with shorter episodes, about 10 minutes or so.
Q. Do I Need a Recording Studio to Produce a Podcast Episode?
A. No, any recording device will do. You just need a way to get the audio into your computer. Naturally, using professional recording equipment will tend to result in better sounding podcast episodes.
For more information on audio marketing and communication with business podcasting,
Contact David Summer today.
Contact David Summer today.
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